Asmaa Society for Development was found in 2001 as nongovernmental non profitable organization. The society was registered as Sudanese national organization (NGO) in HAC in 2004. A strategy for 2010- 2012 called Road Map to Social change was developed focusing on literacy as a tool for social change. A new strategy was launched 2013-2018, stating the following strategic direction:
Asmaa is a Sudanese Voluntary Society working with others towards gender equality and social change.
Towards a just, peaceful and inclusive society where people live in dignity and enjoy rights and decent livelihood.
Volunteerism, Social and financial accountability, democracy, openness, transparency, justice, team work, solidarity, cooperation, commitment, respect, tolerance for diversity and fighting for rights and social change
Asmaa has no choice than to work for gender equality and social change. The neediest for such a change within the complex Sudanese society are mainly: people and communities affected by wars and civil strife; poor people, the youth both females and males, children who lost chances for education and the most influential actors for change including activists and policy and decision-makers.
FUTURE PLAN :
1- Well informed advocacy on rights and change issues for gender equality and social change.
2- Participatory and professional execution of sound programmes and projects at community and grass roots levels, concentrating on coordination between communities and local authorities for better services and quality of life.
3- Capacity building for Asmaa cadre and its partner organizations and alliance groupings and communities at various levels.
The Association strives to improve its processes by finding finance for its three strategic major directions, not to leave any one behind. Concentrating on:
1- Democracy, human rights and governance:
• Civic education for the targeted communities around peace, democracy, human rights, gender issues, and governance.
• Support alliance groups around mentioned issues.
• Advocacy for policies.
2- Access to rights at community level:
• Supporting education for children generally.
• Literacy programs for women associated with social cohesion concepts.
• Establishing Bridge schools to resume education for those who lost their chance earlier for children dropouts and all other different ages.
• Vocational training for youth males and females.
• Income generating activities for women.
• Establishment of Cooperatives for production.
3- Capacity Building:
• Capacity building for Asmaa members, other NGO’s.
• Capacity building for different communities and partners as required.