Asmaa Society for Development was found in 2001 as nongovernmental non profitable organization. The society was registered as Sudanese national organization (NGO) in HAC in 2004. A strategy for 2010- 2012 called Road Map to Social change was developed focusing on literacy as a tool for social change. A new strategy was launched 2013-2018, stating the following strategic direction:
Asmaa is a Sudanese Voluntary Society working with others towards gender equality and social change.
Towards a just, peaceful and inclusive society where people live in dignity and enjoy rights and decent livelihood.
Volunteerism, Social and financial accountability, democracy, openness, transparency, justice, team work, solidarity, cooperation, commitment, respect, tolerance for diversity and fighting for rights and social change.